Angus Donald Campbell

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2018 – Current | Unequal Stories

Unequal Stories: Researching Gender Equality in Design Disciplines was a collaborative research project funded by the Global Challenges Research Fund between the University of Falmouth (UK) and the University of Johannesburg DSD DESIS Lab. Co-researchers in the project include myself; Ashton Moseley, Lecturer, Dept of ID, UJ; Kimberly Bediako, Lecturer, Dept of Fashion, UJ; Prof David Prior, Director of Research, Falmouth University; Dr Robyn Cook, Senior Lecturer and Course Leader, MA Communication Design, Falmouth University; Bryan Clarke, Head of Graphic Design, Falmouth University; and Dr Laura Hodsdon, Research Fellow, Falmouth University.

Overview:

Funded by the Global Challenges Research Fund, this research project between the United Kingdom (Falmouth University) and South Africa (University of Johannesburg) was a cross-national comparison that aimed to investigate gender equality, diversity and representation in the design disciplines in higher education and industry.

This investigation included quantitative/statistical data analysis as well as a qualitative narrative inquiry of attitudes and perceptions of gender by participants currently studying towards obtaining a qualification in a creative discipline and participants with industry experience. Analysis and findings were shared through the unequal stories website with the intention that they will ultimately be used to address the bias through pedagogical and/or industry interventions. The project was intended as a prototype for a larger study to investigate the broader spectrum of intersectional issues at play in the creative industries.

Outcomes:

  • Collaborative project website: https://unequalstories.falmouth.ac.uk
  • Funded by the UK GCRF to the value of £60 000 (£20 000 annually) from July 2018 – July 2021
  • Moseley, A.M & Campbell, A.D. 2019. “The pretty stuff”: Gender bias and the future of design knowledge in the South African industrial design context. Designed Futures: DEFSA 8th International Conference Proceedings, Cape Town: DEFSA, 9-11 September, pp. 184-195.

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